World-class branding expert who discovered a new way to measure how people perceive your communication.
Sally believes your personality has a natural superpower, which is why she created the Fascination Advantage,® the first personality assessment that measures how others perceive you. After researching more than 600,000 people, her algorithm can pinpoint your most valuable differentiating traits and put them to work for your benefit. Unlike Myers-Briggs or StrengthsFinder, this test doesn’t measure how you see the world – but how the world sees you. In her book by the same name, Sally shares more than a decade of research with dozens of Fortune 500 teams, hundreds of small businesses and over a thousand C-suite executives.
At the start of her career, Sally skyrocketed to the top of the advertising elite, writing commercials that fascinated millions of consumers. At the age of 24, she was the most award-winning copywriter in the U.S., and opened her first ad agency at age 27. Her work still hangs in the Smithsonian Museum of American History. She frequently appears in national media, including NBC’s “Today” show and the New York Times.
Sally is one of only 200 professional speakers since 1977 to be inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.