Motivational, inspirational, insightful. These are just a few of the words we hear whispered over and over during the General Sessions, and Sales Convention 2016 continues the tradition!

Billy Beane

Oakland A’s General Manager and Inspirational
Subject of book/film Moneyball

Billy Beane was drafted by the New York Mets in 1980 and spent most of the 1980s in the minor leagues. He played six seasons in the major leagues before joining the management team of the Oakland Athletics in 1990, becoming general manager in 1997. His innovative management style inspired the 2003 book Moneyball, which was made into a film in 2011, starring Brad Pitt as Beane.

In his dynamic presentation, Beane shares his innovative, winning approach to management and leadership. He explains how to win against those who have bigger budgets, more manpower and higher profiles by utilizing analytics to identify and re-purpose undervalued assets. Beane uses the powerful metaphor of baseball, but his brilliance lies in his ability to draw striking parallels to our industry and everyday life. Beane discusses how data—even “big data”—and analytics can boost company performance and competitive edge and his inspiring tale, a modern day David vs. Goliath, is one you won’t want to miss!

Sally Hogshead

World-class branding expert who discovered a new way to measure how people perceive your communication. 

Sally believes your personality has a natural superpower, which is why she created the Fascination Advantage,® the first personality assessment that measures how others perceive you. After researching more than 600,000 people, her algorithm can pinpoint your most valuable differentiating traits and put them to work for your benefit. Unlike Myers-Briggs or StrengthsFinder, this test doesn’t measure how you see the world – but how the world sees you. In her book by the same name, Sally shares more than a decade of research with dozens of Fortune 500 teams, hundreds of small businesses and over a thousand C-suite executives.

At the start of her career, Sally skyrocketed to the top of the advertising elite, writing commercials that fascinated millions of consumers. At the age of 24, she was the most award-winning copywriter in the U.S., and opened her first ad agency at age 27. Her work still hangs in the Smithsonian Museum of American History. She frequently appears in national media, including NBC’s “Today” show and the New York Times.

Sally is one of only 200 professional speakers since 1977 to be inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.

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