Berkshire Hathaway HomeServices is proud to share this year’s event with our Commercial Real Estate (CRE) professionals. As part of a Full Registration Package, Commercial brokers and sales professionals are invited to participate in all Sales Convention activities. For 2016, we’ve designed a new format that will give you Commercial-focused sessions that are targeted specifically for you and your business.ocus on issues and concerns specific to this group and help them grow and better maintain their businesses.

Opening Session

Combined Group Session (Owners/Brokers/Managers together with all CRE sales professionals)

Welcome, Opening Remarks & CRE Vision from Gino Blefari, CEO, HSF Affiliates LLC

  • Our CEO will accentuate the importance of commercial real estate brokerage services in his plan to grow the network and articulate his vision for and commitment to CRE brokerage services moving forward.

2015 Recap & a Look Forward with Mike Fields

  • Mike will recap progress that’s been made to date and lay out the network’s plan to become “the best and most highly respected commercial real estate services brand in the US and the world.”
  • We’ll also introduce the 2016 Commercial Real Estate Advisory Group.

Owner/Brokers/Manager Sessions

These session are open to Owners and Commercial Broker/managers only

SESSION I – Recruiting, Coaching & Retaining Top Level CRE Professionals – Roundtable Discussion

Moderator – Rob Sercu, Managing Director, Commercial Division, Berkshire Hathaway HomeServices Florida Properties Group

SESSION II – The Berkshire Hathaway HomeServices Brand, Leveraging the Positive & Working Through Objections – Roundtable Discussion

Moderator – Doug Todd, Commercial Division Manager, Berkshire Hathaway HomeServices Michigan Realty & Northern Indiana Realty

SESSION III – Growing Your GCI With Your Residential Sphere of Influence – Roundtable Discussion

Moderator – Allen S. Crumbley, CCIM, Owner Berkshire Hathaway HomeServices Florida Properties Group

Experienced Sales Professionals Sessions

SESSION I – CRE Market Update – Where We’ve Been & Where We’re Going, Panel Discussion

Moderator – Matt Carter, Commercial Manager, Berkshire Hathaway HomeServices C. Dan Joyner REALTORS

This will be a high level, panel discussion of CRE market conditions and trends with a specific focus on those areas where BHHS CRE sales professionals might see the best opportunities for business for the balance of the year. There will be ample opportunity for Q&A.

SESSION II – Who, What, When, Where, How & Why – Some of the Best Deals of 2015, Panel Discussion

Moderator, Nanea Thomas, Commercial Marketing Coordinator, Berkshire Hathaway HomeServices Michigan Realty & Northern Indiana Realty

This panel discussion will highlight those elements of some of the most representative deals done by members
of the BHHS network and will specifically focus on where the business was found, how it was secured and Marketing programs used to conclude the transaction. There will be ample opportunity for Q&A from the attendees.

SESSION III – The Keys to Consistent, High Level Success – The Best Practices of Top Producers, Panel Discussion

Moderator – Richard Ferro, Principal Broker & Commercial Manager, Berkshire Hathaway HomeServices Blake Realty

This panel discussion will feature 4 consistently high producing CRE professionals who will share their specific keys to consistent success. There will be ample time for Q&A from the attendees.

Entry Level CRE/Resimercial Sales Professionals Sessions – SESSION I – Making Money With Commercial REsource, The Best Way to Begin your CRE Career

Instructor – Michael W. Fields

This session will focus on how the most successful CRE professionals in our network use Commercial REsource to become more efficient, more effective, more professional and make more money.

SESSION II – The Process of Tenant Representation, Consistent Income for the Newer CRE Professional

Instructor – David Mussari, Owner, Berkshire Hathaway HomeServices Professional Realty

For the new or entry level CRE sales professional, Tenant Representation may be the easiest path toward generating a consistent income and developing CRE relationships. In this session, you’ll learn the concepts behind the Tenant Rep process and how to incorporate it into your CRE business model.

SESSION III – Who We Are, What We Do & How We Do It – A Simple Approach to Listing Presentations You Can Make Every Day!

Instructor – Michael W. Fields

What if you made 5 high level, professional listing presentations every day of the work week? Impossible you say? Come to this session and you’ll learn that it’s not only possible – but easy to do just that. We’ll not only show you how to get it done, but exactly what to say too.

Awards Reception

For all awards winners—an opportunity to network with like-minded professionals from around the country.

This promises to be the largest and best-attended commercial session ever and the chances for networking with CRE professionals from around the network will be tremendous. Education and training will be targeted to suit the needs and interests of the various groups.

Make your plans to attend today.

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